Zillow: Study shows blues and grays are the way to go for interiors and doors, ‘greige’ for exteriors
by Marian McPherson Staff Writer Inman E-zine
A $50 gallon of blue paint can result in a huge return on investment for homeowners, according to Zillow‘s 2017 Paint Color Analysis study.
Homes with bathrooms painted in a powder blue or periwinkle shade sold for an average of $5,400 more — the highest sales premium of all colors analyzed.
When it comes to a home’s exterior, neutral tones, such as ‘greige,’ sold for $3,496 more than comparable homes in a different color.
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Furthermore, homes with front doors painted in shades of dark navy blue to slate gray sold for an extra $1,514.
On the other hand, buyers seem to be put off by style-specific features such as terracotta walls, which resulted in a $2,031 dip in sales prices. But even more than that, prospective owners seem to hate white walls: Homes that had no color whatsoever sold for an average of $4,035 less. Ouch!
“Color can be a powerful tool for attracting buyers to a home, especially in listing photos and videos,” said Zillow chief economist Svenja Gudell. “Painting walls in fresh, natural-looking colors, particularly in shades of blue and pale gray not only make a home feel larger, but also are neutral enough to help future buyers envision themselves living in the space.
“Incorporating light blue in kitchens and bathrooms may pay off especially well as the color complements white countertops and cabinets, a growing trend in both rooms,” she added.
If a seller is adamant about keeping color in the home, have them consider a pop of color on an accent wall using Pantone’s Color of The Year, Greenery, or have them incorporate jewel-toned decor pieces throughout the home.